Wellen Women, the brainchild of the LA based brand Wellen, launched on Kickstarter this past Friday! Wellen, originally a surfboard brand founded by Matthew Jung, has since evolved into a premium beach lifestyle brand focusing mainly on men’s apparel. As someone who has ordered many a men’s t-shirt from Wellen, I could not be more excited that they have entered the relam of women’s clothing! Wellen Women enters the market with simple, timeless, beach-inspired pieces that are made in California and inspired by a life lived near the ocean. The botique brand is launching it’s first collection with three items: a great fitting maxi skirt, a cozy sweater and a perfectly soft tee.
I can’t wait to get my hand on the striped number with those leather elbow patches!! Check out the Wellen Woman Kickstarter here!