Michael DePerno and partner Andrew Fry founded Plain Goods, focused on purity of design, understated textures, a natural palette and materials. After being told his design work (previously he was creative director of ABC Carpet and Home) needed a “pop of color” a time or two, DePerno continued to shrug off the suggestion. He instead remained unwaveringly devoted to the clean lines and subtle textures. Fry has brought fashion and beauty finds into the store to round out the inventory of home goods. The shop nestled in the hills of New Preston, Conn. is as pretty on the outside as the goods held inside.